Innovation is broken.

"You better start swimmin’ or you’ll sink like a stone For the times they are a-changin" Bob Dylan, 1964

“You better start swimmin’ or you’ll sink like a stone
For the times they are a-changin”
Bob Dylan, 1964

Heritage brands are struggling to defend their space; budgets are being squeezed; changing tastes threaten the assumptions our brands are built upon.

Those who can unpick the puzzle will succeed; those who fail will be disrupted, and their business suffer.

Time is of the essence.

Step forward Organic Ideation.

An efficient, cost-effective design-led approach to brand development.
Focused on fast action and real results.
asset-3The perfect marriage of thinking and doing.
The key to the brand innovation puzzle..


Creative thinking, in terms of idea creativity,
is not a mystical talent. It is a skill that can be
practised and nurtured.
Edward de Bono, psychologist

gunnaCase Study: Gunna Drinks

We’ve been helping Gunna develop their brand to deliver on their mission to spice up the adult soft drinks market.

Our work has deliberately challenged the established soft drinks design codes in order to attract investors, get consumers talking and create real impact at point of sale.

Businesses like Gunna work with us as we understand the need to find consumers where they are – and deliver disruptive, design led brand innovation

See case study


asset-7-1The case for a new approach to brand innovation.

Existing brand innovation methods have become tired and ineffective, in a competitive climate where budgets are being squeezed and success is insecure.

Brands are currently losing share at an alarming rate, yet most are stuck using innovation methods mired in tradition and thin on results. If we’re to weather the storm, things need to change.

At Rare we’ve been developing Organic Ideation, a disruptive approach that brings design to the heart of the brand building agenda.